We FIT Your Life

Recently awarded the “Best Buy” rating for our bikes and ellipticals, LIFECORE FITNESS continues to be a leader in the development and manufacturing of quality, value-oriented bike, ellipticals and rowing machines for over 15 years.  Headquartered in San Diego, California, we understand the importance of built-in product durability and after sales service so you can be assured of quality from start to finish.

alliance products


There is Woodway and then there are conventional treadmills!   

A partner to fitness facilities worldwide for over 30 years, Woodway is not just another treadmill but a total fitness solution.  Woodway treadmills and performance fitness systems are world renowned for their features, durability and reduced cost of ownership. Woodway’s patented Slat-Flex running system is scientifically proven to reduce harmful shock to joints, muscles and connective tissues and our performance series products are used by professional sports and Olympic teams worldwide. All Woodway treadmills are 100% designed, engineered and Made in the USA.


Safe, Effective, Affordable!

With offices and manufacturing facilities in California, ROPEFLEX is the perfect complement to any fitness facility with its full line of rope training machines specially designed for the growing cross-fit/functional training craze.   All Ropeflex products are Made in the USA and our upright, recumbent and even dual position (horizontal and vertical) rope climbers are compact and versatile enough to fit into every gym facility.


Worldwide Excellence for over 45 Years!   

For over 45 years Landice has been a leader in the design and manufacturing of premium quality, light commercial and club treadmills.  With over 100,000 units currently in service worldwide, Landice products are found in the harshest environments and consistently rank among the very best in terms of quality, durability and value. U.S.A. made Landice treadmills are hand-crafted with an aluminum frame for strong, rust-free durability. Our elliptical is a space saving, total body machine offering a natural stride, comfortable feel, and adjustability from 17” to 23” to accommodate all types of users from a solid platform.

jacobs ladder

The Ultimate Fitness Experience!

A patented commercial cardio machine, Jacobs Ladder is specifically designed to place the user at a 40 degree angle in order to take stress off the lower back.  Jacobs Ladder is self-paced, so the faster you go, the faster it goes providing a high-intensity cardiovascular workout. Now introducing the new STAIRWAY, the ultimate stair climber where you control the speed.  MADE IN THE USA Jacobs Ladder products are found everywhere in health clubs, fire stations, police stations, military facilities, sports training facilities and medical/rehab offices.

motive fitness

Revolutionizing the Way we Stretch!

Stretching is an integral part of the “Fitness Triangle” along with Cardio and Strength.  The new TotalStretch TS200 is a compact, affordable way to perform pre-exercise warm-ups and after workout cool-downs through better and safer training techniques.  With our ErgoStretch™ Handlebar System, Platform and Rollers you can target different muscles correctly and comfortably.  Seated or standing from the front or back: a SUPERIOR stretching experience all in one machine.

Dynamic Fitness

A CUSTOMER FIRST Driven Company!

Dynamic Fitness, with over 20 years of experience, designs, manufacturers and sells commercial-grade strength products specifically designed for the strength, fitness and wellness industries.  Centrally located in the USA our 260,000 square foot factory is state-of-the-art utilizing the very latest manufacturing techniques and producing world-class Rigs, Racks, Benches, GHD’s and Storage Systems.  And, as a low-cost manufacturer with a diverse product line, Dynamic Fitness is the perfect partner for the growing CrossFit/Functional Training market worldwide.

prime fitness

the evolution of strive strength!

Prime Fitness combines innovation, durability and aesthetic designs to produce fitness equipment with superior performance that lasts. Prime’s product portfolio includes 3 lines of selectorized strength training equipment, a plate-loaded line, a state-of-the-art functional trainer and steel racks. Prime’s selectorized machines feature their innovative SmartCam technology, offering multiple resistance selections, each targeting a different muscle area within a given exercise motion.  Made in the USA for the World!​


The Most Advanced Glute-Hamstring-Abdominal Exercise Equipment on the Market

First developed in 2011 and now MADE IN THE USA the exciting new GLUTEFORCE is a revolutionary, “all-in-one trainer” which allows the user to target the gluteal, hamstring and abdominal muscle groups in a manner not duplicated by traditional GHD trainers.  Designed for new, experienced and elite athletes the Gluteforce’s variable resistance characteristics allows for safe and challenging workouts.  Main exercises include Reverse Glute Extension, Nordic Curl and Inverted Abdominal Crunch.​


diamondback fitness

A Reputation for Innovation, Integrity, Performance and Service!

One of the most recognizable names in cycling and fitness for over 30 years, Diamondback Fitness has been a leader in technology, quality and value for many years.  Long a dominant force in the light institutional and home markets, DB cardio continues to win awards for their innovative design as well as their reputation for performance and value.  With a strong lineup of machines to sell including, uprights, recumbents, ellipticals and indoor cycles, Diamondback Fitness offer unique features such as extra-wide seats, molded backrests and easy entry/exit design.​