Dan binford


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Dan is the President and Owner of Fitness First, Inc., based in Salt Lake City, Utah.  Since 1993 Fitness First has focused in the international sporting goods fitness business, managing a network of international retailers, distributors and suppliers within the fitness industry.  Dan has worked closely with such companies as Impex Fitness, True Fitness, Nautilus, Schwinn Fitness, Trimline Fitness, Icon Fitness, Keys Fitness, and WSA Alliance, providing solutions for these companies and their international sales in select world markets. 

Fitness First coordinates every aspect of supplying their customers with world class products, from sales presentations in international locations to coordination of freight services when a product arrives at the customer’s port. Their goal is to make the selling/buying experience seamless and as easy as possible for our suppliers, and international customers.  In addition to 17 years in the fitness industry, Dan has an extensive finance background working as a Finance Administrator, and analyst for United Health Care, and Unisys Corporation.  


Dan is a graduate of Utah State University (BA Finance/Economics) and received an MBA from Brigham Young University.