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Mike is the President and CEO of WSA Inc. and is based in WSA’s Chicago headquarters.  In addition to personally handling the Asia-Pacific region for The Alliance, Mike is also responsible for maintaining all WSA manufacturer relationships and provides support assistance to the rest of the Alliance Team.


Prior to founding WSA, Mike was Vice-President of International Sales for True Fitness. Mr. Brennan is a veteran of the health/fitness industry with over 25 years of senior sales and marketing management experience with such companies as Life Fitness and Reebok – the last 15 years focusing on international sales.  Mike has extensive experience in working with a variety of accounts (distributors and direct customers) worldwide and has traveled to over 80 countries.

Mike is a graduate of UCLA (BA Economics) and earned an MBA in Marketing from San Francisco State University.


Mike Brennan